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What is a Mommy Bag?

A Mommy Bag is a packet/bag of advertising pieces, coordinated by Lynn Marketing Concepts, put together in order to broaden the advertising market for small businesses in the Lexington, Kentucky area. Our target market: Mommies and Women in general! We want to encourage all small business owners to participate but especially welcome those businesses owned by women. There is a modest fee to participate each month in the Mommy Bag Program and the only other costs involved in participating are in what you decide to create or include as your advertising piece for the Mommy Bags!

Tuesday, July 6, 2010

Recommended Resource to you as Small Business Owners

I have a fantastic resource I wanted to mention to you if you are a small business owner and prefer to handle all of your marketing tasks yourself....or if you are just starting out and want to learn more about the different ways to market your business to potential customers.  We would all like to increase our client/customer base, that just means making more money in the long run!!

The book is called: Word of Mouth Marketing: How Smart Companies Get People Talking,  Revised Edition by Andy Sernovitz

Here is a brief description of what you will find inside this book:

Who Is Talking About You?

Foreword by Seth Godin and Afterword by Guy Kawasaki.

Master the art of word of mouth marketing with this practical hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. (edited by author)

Isn't word of mouth marketing what we all really strive for in our business?  I mean it really is the best form of flattery in the business world!
And here is a handy link to Amazon's website where you can purchase this for yourself at a great discount:
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
Best Wishes,


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