Welcome To Lynn Marketing and Virtual Assistance

What is a Mommy Bag?

A Mommy Bag is a packet/bag of advertising pieces, coordinated by Lynn Marketing Concepts, put together in order to broaden the advertising market for small businesses in the Lexington, Kentucky area. Our target market: Mommies and Women in general! We want to encourage all small business owners to participate but especially welcome those businesses owned by women. There is a modest fee to participate each month in the Mommy Bag Program and the only other costs involved in participating are in what you decide to create or include as your advertising piece for the Mommy Bags!

Tuesday, June 29, 2010

Are you looking for more REFERRALS?

Well that was a stupid question, because everyone loves referrals!!!

Here are some tips on how to get more for your business.

Here are seven things you can do to increase customer referrals at your business. They’re not complicated and they won’t cost you a fortune. And if you do them well and consistently, they’ll help you build a better business.

1. Talk to your customers.

Have real person-to-person conversations with as many customers as you can. If you have a lot of customers relative to your employees, then you’ll need to prioritize. Find ways to have real, meaningful and ongoing conversations with them.

This might mean inviting some to lunch. It might mean hosting get-togethers at your business. It might start with a survey and end with a phone call or a meeting. For others it might be virtual conversations using email or Web 2.0 tools.

2. Serve their needs.

Of course you’re doing this to make your company better. But everything you do in your customer referral effort needs to be useful from your customer’s perspective. Educate them while you engage them.

3. Engage your customers.

Find multiple ways to get your customers involved. For some people, just a regular phone call or lunch will be enough. For others you might get their help finding solutions to challenges you’re facing (using brainstorming or other facilitated meetings). Create communities for your customers to participate in. Forums and blogs are great for this. Software and online companies have done this for years but so can small businesses.

4. Get your employees involved.

Let your employees participate. Don’t script them or micro-manage their involvement. Let them get to know your customers and vice-versa. The more your customers know and like your employees, the more likely they will tell others to do business with you.

5. Hire customer friendly.

You can train, teach and coach a lot of things but being friendly is not one of them. And beyond just friendly, you should look for employees who make a habit of focusing on the customer, who go out of their way to take care of customer’s needs. One of the best ways to do this is to keep your eyes open when you are a customer. When you meet people who are very good, tell them what you do. Start a relationship so if they look for other work they might call you.

6. Post reminders.

This sounds basic but it works. Make posters of the top things your customers want from you. Include your “customer service standards” so everyone knows what the expectations are. Place them around your business so everyone can see them. Also, use post-it notes, emails, customer service calendars and any other fun ways you can think of to refresh your employee’s memories.

7. Celebrate good news.

When customers give you and your staff good feedback, share it. Have a party! Let all your staff know about it. Show your employees how important it is. Post it where people will see it. Send emails. Talk about it at staff meetings.

When your company is driven by service, your customers will notice. And they’ll like it. Serve them well and they’ll keep coming back. Even better, they’ll tell their friends too!

Again, this is just my way of helping you business ladies/and gentlemen out a little more with building your business to the success you know it can be!

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